The no-BS guide to getting leads, and closing them

Lead generation for tradies, minus the BS

Lead generation for tradies isn’t magic. I’ve spent over a decade on the phone with thousands of small business owners, selling websites and the services that keep them running, and I’m putting everything I know online for free.

How to get found, how to get chosen, and the bit most people skip.. how to get paid.

Free videos, free articles, no catch.

website design for tradies, smiling at phone

Most tradies don't have a leads problem.

They have a closing problem.

Plenty of tradies get the call. Then they lose the job anyway.

A slow reply. A vague quote. No follow-up. Too awkward to talk money.

A website is like a ute with a full tank. It’ll get you to the job, but you still have to walk in and win it.

That’s what I teach. The whole system, start to finish, in plain English.

How lead generation for tradies actually works

Five steps. Miss one and leads leak out the side.

Get
set up

Your domain, email and a proper website. The foundations, done right the first time.

Get
found

Show up when locals search Google, check Maps or ask AI chat for a tradie.

Get
chosen

Reviews, real photos and active socials. Customers decide who to call in seconds.

Get
paid

Answer fast, quote with confidence, follow up and ask for the job. Talking money should feel good, not awkward.

Get
repeat work

Reviews, referrals and customers who come back. The cheapest leads you’ll ever get.

Watch it, don't just read it

Short, practical videos on everything above. Same lessons, different angles, so it actually sticks.

Steal my closing scripts

I’ve closed thousands of sales over the phone and face to face. The Closing Kit is what I’d hand any tradie who wants to win more of the jobs they quote.

What’s inside:

  • What to say when the phone rings
  • 3 follow-up texts that chase the quote without being pushy
  • What to say when they say “you’re too expensive”


Free. No spam. Unsubscribe any time.

Who's teaching this

I’ve spent over 10 years selling websites and lead generation to small businesses. That’s thousands of conversations with business owners, so I know what wins the job and what wastes money.

Jayme runs the design and social media side. If a client’s socials look sharp, she’s usually the reason why.

We’re a husband-and-wife team based in Flagstone, helping tradies Australia-wide.

travis houghton

lead gen & Sales expert

jayme houghton

designer & social media

What tradies I've worked with say

Orange Team Painting

Orange Team Painting Recommends Jargon Support: "Highly recommend Jargon Support to anyone looking to get a new website and have their socials looked after. They did an amazing job with my website www.orangeteampainting.au for a competitive price and quick turn around checking in step by step to insure everything was how I wanted it in a stress free way."

Renovate Right Homes

Renovate Right recommends Jargon Support: "Travis and the team were fantastic to work with. They completed everything I asked for in my website and also completed it in timely manner."

No Leaks Plumbing & Gas

No Leaks Plumbing and Gas recommends Jargon Support: "I cannot express enough how much Travis and Jayme have helped me and my business. My website was old and it didn’t reflect what I did and the direction I was heading. But in 2 short weeks they turned that around and I was live. My confidence has peaked knowing if anyone searched my business they would reach an outstanding website, that is affective and has my competition second guessing themselves."

Rather I just build it for you?

Some tradies would rather stay on the tools and hand it over. Fair enough.

I take on a handful of tradies at a time, so each one gets proper attention.

Websites start from $200, then from $200/month to keep them running and improving. Think of it like servicing a car.. it’s what keeps you on the road.

What I can set up for you:

  • Websites built to bring in enquiries
  • Getting found on Google and in AI chat
  • Social media (handled by Jayme)
  • Business email and domains
  • After-hours call handling (ask me about it)

Examples

Proudly creating quality websites for all types of tradies, from painters and plumbers, to mechanics and bricklayers.

Free lessons for tradies

Prefer to read? Every lesson comes with an article to go with it.

Lead generation for tradies:
your questions answered

Yes. Every video, article and lesson is free. No paywall, no catch. If you want me to set things up for you, that part’s paid, but you never have to.

Aussie tradies and small service businesses. Plumbers, painters, sparkies, handymen, pest control, landscapers, test and tag.. if you rely on locals calling you, it’s for you.

Start with how leads happen. It walks through all five steps so you can spot where your leads are leaking. Then jump to the step that needs the most work.

Not at all. I explain everything in plain English, usually with a car analogy or two. If you can use your phone, you can follow along.

Good, keep it. Plenty of leads are lost after the phone rings, not before, so the Get paid lessons work whatever website you’ve got. If your site needs work, the free lessons show you what to fix first.

Yes. I take on a handful of tradies at a time for done-for-you websites and lead generation. Jump into the form on my Work with me page and we’ll book a quick chat..

Start with how leads happen

The quickest way to more work is finding where you’re losing it. Start here.

Get in touch